Complete Digital Marketing Course

No matter which course you select, this is the first module you will start with which covers the theoretical aspect of marketing. The topics learnt from this module can be used in all areas of marketing depending on the scenario and the business you are working for. This theory is formerly taught in Post-Graduation (RQF level 7) courses as well. Out of wide range of theories we have selected some of the most essential topics that could be used in future in any of the job roles.

Topics to be covered:

• What is Marketing?
• History of Marketing
• Future of Marketing
• P's of Marketing
• Consumer Behaviour
• Market Segmentation
• Pricing Strategies
• What are brands?
• Why Brands Matter?
• Developing new Products and Brands
• Product Life Cycle
• Marketing Lifecycle
• Distribution Channel Overview
• Promotion in Marketing
• Marketing Ethics and Laws

After understanding the market, consumers, and the product, we move on to the analysis part which focuses where we focus on the data derived through various tools to answer questions which would help later in planning the marketing campaigns and creating reports to update and change the marketing strategies. This module will also focus on key marketing terminologies and the relevant formulas that would be later used in deriving ratios. This module also includes competitive analysis frameworks along with one of the most widely used tool, Google Analytics.

Topics to be covered:

• Why Analysis Matter and Stake Holders
• KPI's
• Competitive Analysis
• 7 Dimensions of Marketing
• Budgeting and Forecasting
• Google Analytics

SEO stands for search engine optimisation, which basically means increasing the rankings of a website's pages on search engines (we focus on google because of high market penetration). SEO gives a company organic visibility and is one of the most integral processes in marketing. In this module students will learn essential SEO tools along with tips, tricks and strategies to go along with SEO This module will also focus on S.E.O. for Ecommerce portals.

Topics to be covered:

• What is SEO?
• Why SEO Matters?
• Understanding how Search Engines Work
• On Page SEO
• Off Page SEO
• Site Audit
• Keywords Analysis and Generation
• Search for Voice
• Microsoft Bing SEO
• Local SEO
• Images SEO
• Google Keywords Planner, Google Trends, Google Search Console, Google Business Profile Manager, Google Merchant Centre

Social Media portals offers one of the simplest channels to showcase content out in the world. The tools are easy to use and utilise minimum effort, offering both paid and unpaid options. In this course we focus on 2 aspects of social media B2C through Facebook Business Suite or Meta Business suite as it is now knows as. Completing Facebook Business Suite helps us understand core social platform advertising and with one suite we can manage content for both Instagram and Facebook, along with WhatsApp Business Integrations and these platforms also has the highest market penetration in the U.K. market. For B2C we focus on LinkedIn marketing tools. Along with these 2 core social channels ad creation and management we also look at other social channels as an overview and understand hashtag management of social platforms.

Topics to be covered:

• Facebook Overview
• Facebook Business Manager
• Facebook Pages and Groups Setup
• Facebook eCommerce Setup
• Instagram Setup and Linking
• Facebook/Instagram Advertising and Ads Account (Creation and Optimization)
• WhatsApp Marketing Setup
• Facebook, Instagram Management
• Going Live with Facebook (works for any platform)
• LinkedIn Overview and Page Setup
• LinkedIn Marketing
• YouTube Overview and Channel Setup
• YouTube Essentials
• Hashtags Overview and Utilisation
• Social Media Management Tools (Third Party)
• Other Social Media Platforms

Google Ads & Microsoft Ads is one of the most commonly used tools to create ads on google maps, YouTube, google partners or even the most widely used search advertisements as well. In this topic we focus on YouTube advertisements as a medium of practicing out and cover all the necessary elements to create and optimise advertisements on Google Adverts. We also explore the tips and tricks to reduce the price of the campaigns.

Topics to be covered:

• Google Ads & Microsoft Ads Overview
• Google Ads & Microsoft Ads Account Setup
• Google Ads & Microsoft Ads Ads Setup
• Google Ads & Microsoft Ads Campaign Analysis and optimisation
• Google Ads & Microsoft Ads Integration and Tracking
• Keywords Analysis

Email marketing is one of the most efficient ways of generating return on investments in any marketing campaigns provided one has a good data of customer lists. This method also keeps the audience engaged and drive long run conversions. This module focuses on utilising MailChimp, one of the most widely used marketing tools available, to create and run email campaigns or automations.

Topics to be covered:

• Email Marketing Overview
• Why Email Marketing Matters
• Email Content
• Email Marketing through Mailchimp
• Email Automation
• Generating Customer lists best practices

This addon module focuses on teaching students basics of data management and automation through CRM (for the purpose of demo, we use Zoho CRM). This addon module works well with all other marketing modules, and specially the one that focuses on ads creation and email marketing automations. This module is oriented towards making students understand the basics of the CRM in regards to marketing activities.

Topics to be covered:

• CRM Overview
• Configuring Zoho CRM Modules
• Understanding Important Modules and Process Flows
• CRM Automations and Workflow
• Web Forms Setup
• Social Media Integration

This module focuses on teaching students the very basics of website development through 0 coding, using WordPress. After completion of this module students will be able to create their own portfolio, C.V. or even setup their own ecommerce portal. The topics covered in this addon module are directly in line with other Marketing Modules and students should definitely add this to their skillset, whether independently or with other digital marketing modules.

Topics to be covered:

• Understanding website fundamentals
• WordPress Account Creation
• Setting up WordPress Pages and Posts
• Customisation of Website
• Plugins for Marketing and other
• WooCommerce Integration for Ecommerce
• MailChimp Integration

As a digital marketer or a project manager our students will be working in teams, where tasks might be assigned to them or they will be assigning tasks to members like graphic designers or content marketers. To handle multiple projects or clients at one time, having knowledge of project management tools is a must to succeed efficiently.

Topics to be covered:

• PowerPoint essentials
• Project Management Methodologies (Agile, Scrum, Kanban, PMBOK, Waterfall)
• Project Proposal Document Preparation
• Project Management Tools

This addon module covers the essential understanding of graphic designing. Utilising creative graphics in the advertisement could drive better results in the campaigns, therefore having slight understanding of graphic design will help students in accomplishing day to day tasks later down the line in their job.

Topics to be covered:

• Understanding how graphics on the screen works
• Raster vs Vector graphics
• Common Graphic Resolutions and Ratios
• Composition and colour scheme best practices
• Canva software overview
• Video Editing basic overview and software demo