Complete Search Engine Optimisation Course

The technique through which a company encourages the acquisition or sale of a product or service is known as marketing. Advertising, selling, and delivering things to customers or other businesses are all marketing examples.

During the Industrial Revolution, marketing concepts as we know them now first emerged. This period lasted from the late 18th century to the early 19th century. It was a period of tremendous societal transformation spurred on by scientific and technical advancements.

Marketing can alter history. It can increase consciousness, modify perspectives, compel action, and even initiate movements. While marketing rarely aspires to such heights, it concentrates on the sale of goods.

The study of how individuals decide what they purchase, desire, need, or do about a product, service, or corporation is known as consumer behaviour. Understanding consumer behaviour is essential for predicting how potential customers react to a new product or service.

Conducting a market segmentation analysis and committing to a long-term market segmentation plan is a difficult and time-consuming process for any company. This course walks you through the whole market segmentation study process and approaches effective and organised consumer segmentation.

Learn and practise concepts and tactics and handle the most current thinking on evaluating and designing pricing strategies. After finishing this training course, you can participate in developing price plans for your services and products and those of your firm.

A brand is an intangible marketing or commercial idea that allows people to recognise a firm, a product, or a person. People frequently mistake brands with marketing tools such as logos, slogans, or other recognised markings used for advertising goods and services.

Branding is important because it sets you apart from your competition and provides your clients with a point in buying from you. Brand equity is built via consistent, purposeful branding. The promise you make to your consumer is your brand.

The process of bringing a new product to market is known as new product development. Changes in customer tastes, increased competition, and technological advancements may force your company to participate in this process, or it may be necessary to seize a new opportunity.

The phrase product life cycle refers to when a product is launched to the market and taken off the shelves. Introduction, growth, maturity, and decline are the four stages of a product's life cycle.

Lifecycle marketing encourages you to thoroughly assess each stage of the customer experience, allowing you to arrange behaviour in a way that results in profit, client loyalty, and recommendations in this ever-changing marketplace.

The practice of boosting your website's exposure on prominent search engines like Google and Bing is known as search engine optimisation (SEO).

SEO is about more than just search engines; it also improves a website's usability and user experience. Users trust search results and having a website that shows in the top results for the phrases the user is looking for adds credibility to the website.

Learn about the aspects of a website that may be changed (and how to do so!) to increase relevant search engine traffic.

This module will explain off-page SEO, how to build links to your site, and master the fundamentals of link building.

Learn about search engine crawling and indexation and how to assess content's discoverability and ranking power.

Learn about keywords and identify the phrases and words that will have the most impact on your SEO.

Voice search is a method of searching the internet using only your voice. You will learn that a device can recognise your voice and enter your query into a search engine using artificial intelligence.

You'll learn how image size on your website affects image rendering, and you'll be able to create ideal social media posts that render perfectly no matter which social network you're posting on. By generating perfectly, you'll have a nicer post that attracts more engagement and traffic to your website.

You'll learn how to work with Google Analytics' interface and reports, as well as develop dashboards and shortcuts. The training will also cover how to examine basic Audience, Acquisition, and Behavior data and set up goals and track campaigns.

When it comes to SEO, there are numerous factors to consider to keep your website updated. The SEO cheat sheet includes a sorted list of best practices to assist you with the technical side of On-Page SEO.

You can utilise your data regarding your marketing in SEO analytics. When your website ranks for a keyword, you look at what visitors search for or check at the ranking positions of data on other websites.

You'll learn how KPIs specifically assist in determining a company's strategic, financial, and operational accomplishments, particularly when compared to competitors in the same industry.

The goal of an SEO competitive analysis is to figure out where we are today compared to our competitors and to assist us in designing a strategy to match their level. And you will learn 7 Dimensions of Marketing Analysis.